Customer experiences are everything. Here’s the thing: it doesn’t matter what you think they are, it matters what the customer perceives them to be. This means that accurately obtaining feedback from them is vital to keeping your business alive and consistently delivering the service that your clients expect from you.
In theory, this is what customer services is for. But your customer services teams are only as effective as the data you give them to work with. You could have the best resources in the world, but if they can’t quickly and accurately access your clients’ data the moment they need it, they’re dead in the water. And so, too, is your business in the long run.
In this article, you’ll learn 5 ways in which CRM software can empower your customer-facing teams with tools to better address client issues and draw insights to create a more empathic service. You’ll also learn how it lowers the cost of each customer interaction by lowering the need to address recurring issues, and how it can become crucial to other departments such as sales, marketing, and development.